A PowerPoint diagram in the shape of a funnel is both useful and intuitive to understand.  In this entry, I’ll go through a simple way to create a funnel diagram in PowerPoint.

First, let’s gather the shapes.  To create a simple funnel, you only  need 4 shapes:

  1. A large circle. The border (width 2 1/4) is the color of your funnel.  Set the fill color to white.
  2. A downwards triangle. This is the main body of the funnel, so set the color as your funnel color.
  3. A rectangle. Set this color to your funnel color.
  4. A small circle. Also set this color to your funnel color.

See the diagram below.

Now, let’s piece the shapes together to form a funnel.  Attach the large circle to the top of the triangle to form the opening.  The rectangle and small circle form the bottom of the funnel.

See the final creation below.  Note, to resize a shape to the pixel, hold down the ALT key.

There you have it.  A funnel diagram is a great way to illustrate a downsizing/reduction, downselection, filtering down process.  Specific examples include a Flow of Marketing Leads to Sales Leads, Downselection of Vendors, and Product Development from Ideation to R&D.

It’s also very easy to add embellishments to the funnel diagram for a more specific purpose.  See the 2 examples below.

You can download all the funnel diagrams shown in this PowerPoint tutorial here (http://learnppt.com/downloads/funnel_diagrams/).  Enjoy.

Also, you can download a free PowerPoint plugin called Flevy Tools that creates commonly used consulting diagrams here: http://flevy.com/powerpoint-plugin.  Flevy Tools allows you to dynamically generate Gantt Charts, Harvey Ball diagrams, approach diagrams, and other diagrams.  For the time being, it’s a completely free download.

Questions, thoughts, concerns?  Go to my site (learnppt.com) and shoot me an email.

For pre-made PowerPoint diagrams used in business presentations, browse our library here: learnppt.com/powerpoint/.  These diagrams were professionally designed by management consultants. Give your presentations the look and feel of a final product made by McKinsey, BCG, Bain, Booz Allen, Deloitte, or any of the top consulting firms.

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4 Responses to PowerPointing – How to Create a Funnel Diagram in PowerPoint

  1. [...] to the PowerPoint funnel diagram, a cone diagram is a great tool to illustrate a downselection or filtering down process.   [...]

  2. Frances Jane Tatum says:

    Thank you.

  3. Laura McCabe says:

    Thank you for this presentation. Very cool and easy to follow.

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